"Possibilities"
Digital Photography by Adam McCaffrey
My name is Adam McCaffrey and the digital art I have
designed represents beauty. The three design elements that went into this art
piece are the Design Process, Color, and Text.
The
Design Process is the most important step in the entire project. I started with
the idea of beauty being limitless, however I needed to refine beauty into one
object. So I decided to show all the possibilities of beauty in one person.
Having one person in many different styles and personalities shows that no
matter what a single person can be beautiful no matter what because the
definition of beauty is “pleasing the senses
or mind aesthetically.” The
definition doesn’t say tanned skin or Timberland boots, it’s simply something
that is pleasing.
The second design element that
played a key part is the use of Color. In my design the only element that is
brightly colored is the definition of beauty, that’s because I want it to be
the focal point and the first thing that people read before looking at the
cloned models. That way the viewer would make the connection that beauty is a
limitless descriptive word.
The third design element is the use
of Text. This plays a big role in my Digital Art project because I wanted to
make the theme obvious to whoever would be viewing my Digital Art, having the
definition written in a font that looks like lipstick makes the connection
between the models that have quite a bit of makeup to the text.
In conclusion, I believe that with all three of these
design elements together I made an appealing Digital Art Poster that attracts
the eye of a viewer. The use of color, text, and the design process create an
interesting art peice.
PERSONAL LOGO DESIGN
"Personal Logo Design"
Logo Design by Adam McCaffrey
My
name is Adam McCaffrey and the logo I have designed is for AM Films. The three design
elements that went into this logo are the Design Process, Color, and Shapes.
The Design Process was the longest
step. I made six different logo designs in the beginning, however I was on one
design stood out during the entire process, and this image ended up being the
final logo design. How the “A” flows into the “M” stood out from day 1.
The second design element that
played a key part is the use of Color. The absence of color is very important
in my design. I did not want to make it too colorful because I wanted it to
look more professional than playful. The reason I made the “A” a different
color is because I wanted to separate the letters and have element that would
catch the viewer’s eye and attract a client. The predominately black color
works well as a result of the strong contrast, which provides excellent
visibility.
The third design element is the use
of Shape. This plays a big role in my logo because I wanted to make my initials
pop, look unique but also flow so I decided to make the letters from scratch.
The other shape that I wanted to add is the filmstrip. I decided to use this
because it symbolizes what services this company provides.
In conclusion, I believe that with
all three of these design elements together I made a professional logo that attracts
the consumer’s eye. The use of color, shapes, and the design process create an
effective logo.
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